Email Design
Provide Email Designs for Blackbaud’s new email tool on the Luminate Online platform.
Visual Design
Web Development
Challenge
Blackbaud, the world's leading cloud software company powering social good and my current employer has been creating a new email tool for nonprofits on their Luminate Online platform. I was approached and asked if I would like to design a variety of email templates for the new email tool. Of course, I said yes!
The designs here are based on email marketing best practices, as well as, design best practices. When designing these, I focused on responsive design, alignment, clear calls to action and the ability to scan quickly and easily.